Land of 10,000 Things To Do

For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum.

Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene.

The musicians who appear in these Explore Minnesota Tourism spots include Haley Bonar and Dessa of Doomtree Collective, Gabriel Douglas of The 4onthefloor, Chris Koza of Rogue Valley, Lucy Michelle and the Velvet Lapelles, Chris Pavlich of the band Two Harbors, and Caroline Smith and the Good Night Sleeps.

It’s smart to feature emerging musicians. What a place sounds like is one of its attractive features, to say nothing of the nightlife available in the state’s live music venues.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.