Adpulp
Advertising News and Know-How
Jim Louderback, CEO of Revision3 Internet Television in San Francisco flew down to L.A. for the Digital Hollywood conference currently underway in Marina del Rey. He came away with some interesting observations that Ad Age is happy to share with the likes of us. One executive from NBC pointedly said that "we make television episodes and short form content", and that the former were real entertainment, and the …
Continue Reading about Content Makers Can’t Keep Up With Screen Makers →
Gas Station TV is offering a delivery guarantee for any advertising program purchased from now until June 30, 2011. During the advertiser’s campaign, GSTV will offer a five-time “makegood” – versus the typical industry standard one-time makegood for any impressions not delivered. To help get the word out about the promotion, GSTV created a print campaign that plays up the 5X Campaign Delivery …
Continue Reading about Unnatural Growth Seen At Gas Stations Nation Wide →
What happens when you put Uma Thurman, photographer David Lachapelle and Fred & Farid all in the same room? This happens: Via: Whitezine …
Loose emails sink ships. And Maureen Morrison of …
Continue Reading about Taco Bell Franchise Board Calls For Agency Review, Brand Says No →
The Google is a big believer in the future of mobile and mobile advertising. Naturally, the nerds have the data to back up their enthusiasm (and a video presentation of the data set). 70% of us use our smart phones while inside the store (to check price, get product details, etc.) And 42% of us who see a mobile ad, click on it. Yet, 79% of "top advertisers" don't have a mobile optimized site. …
Castor & Pollux Natural PetWorks has chosen StruckAxiom--with offices in Salt Lake City, Portland, Los Angeles and New York City--as its Agency of Record to handle national advertising duties, for their portfolio of organic and natural pet food, products and accessories. Todd Martin, VP of Marketing at C&P, says, "We recognized StruckAxiom's expertise in creating innovative marketing for super premium brands. …
Continue Reading about Portland Area Pet Care Company Names New AOR →
This "Keith Stone" dude from Saatchi & Saatchi/NY is pretty smooth on skates. Take a look: The spot was directed by Baker Smith and Butter Music & Sound worked on the music. Apparently, fans of the spot have asked the agency about the opening song, assuming it’s a real, long-lost gem from decades past. It does have a hint of Foghat. In other brand news, Keystone nearly tripled its measured media spending in …
Continue Reading about Sub-Premium Beer Brand Makes Quality Advertainment →
BFG9000, not to be confused with BFG Communications (where I used to work), is a new agency named for Gerry Graf's dad, Barton F. Graf, and the BFG9000 gun from the video game Doom. Graf recently left Saatchi & Saatchi to form the new agency. Here's a look at some of the first work from the shop for travel site, KAYAK: …
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