Savvy Shoppers Search Smart Phones, Gain Confidence About Their Purchase Decisions

The Google is a big believer in the future of mobile and mobile advertising. Naturally, the nerds have the data to back up their enthusiasm (and a video presentation of the data set).

70% of us use our smart phones while inside the store (to check price, get product details, etc.) And 42% of us who see a mobile ad, click on it. Yet, 79% of “top advertisers” don’t have a mobile optimized site. Crazy.

ReadWriteWeb read the report and notes that more people (81%) said they “browse the Web” on their hand-held device versus relying on an app. Clearly, the most important app on a smart phone is the Web browser.

It might be a good idea to stop what you’re doing and look at your company’s web site on a smart phone now, then ask to see it on your co-workers’ smart phones. Are you pleased with what you see there?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.