Savvy Shoppers Search Smart Phones, Gain Confidence About Their Purchase Decisions

The Google is a big believer in the future of mobile and mobile advertising. Naturally, the nerds have the data to back up their enthusiasm (and a video presentation of the data set).

70% of us use our smart phones while inside the store (to check price, get product details, etc.) And 42% of us who see a mobile ad, click on it. Yet, 79% of “top advertisers” don’t have a mobile optimized site. Crazy.

ReadWriteWeb read the report and notes that more people (81%) said they “browse the Web” on their hand-held device versus relying on an app. Clearly, the most important app on a smart phone is the Web browser.

It might be a good idea to stop what you’re doing and look at your company’s web site on a smart phone now, then ask to see it on your co-workers’ smart phones. Are you pleased with what you see there?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.