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Archives for 2011

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Coupons! One More Reason To Open And Inspect Your Bank Statement

This is going to push some privacy buttons. According to The New York Times, your bank statement is about to become yet another frontier in the coupon-loaded advertising game. A company called BillShrink has worked with more than 2,000 banks to offer a new service — part loyalty card, part daily deal — called Statement Rewards. Under the program, online bank statements may include deals and discounts for bank …

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Free Sample: Hungry for Gumbo

What follows is a condensed version of this week's edition of Hungry for Gumbo, the email newsletter I started sending out in March. If you'd like to read the entire newsletter, and future weekly installments, subscribe today. It only costs $1/month or $.25 an issue and payment is handled by Amazon Payments. Note: Hungry for Gumbo is not about the ad business, it's a personal exploration of the things I'm doing, …

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Is “American-Made” A Big Selling Point?

Over at MarketingForecast.com, they're taking a look at an increasing desire on the part of American consumers to seek out domestic goods. New research shows that the Made-In-America message is selling particularly well to affluent consumers. In the past 2 years, the number of well-to-do consumers who are buying products manufactured in America factories rose 5%. In addition, the data (from American Express …

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Don’t Bunt!

David Ogilvy was born June 23, 1911. Adweek is celebrating the great ad man's legacy with a graphic novel treatment, an essay from Michael Wolff and the following video. We all know what Ogilvy brought to the ad business. Wolff reminds us what the man also brought to the business of letters: Among the giants of modern prose must be David Ogilvy. Confessions of an Advertising Man, a book my …

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Herculiner Will Show You “Tough”

Herculiner is a do it yourself truck bed liner. You coat the back of your truck bed with the product and it creates a tough scratch proof lining. To demonstrate the product's toughness, The Escape Pod dressed a stunt man in a coat or armor, placed him in a Herculiner-coated truck bed and went four-wheeling through the California desert. Note: The Escape Pod is an AdPulp sponsor. …

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Sell It Well

"If your marketing is good enough, then selling becomes unnecessary." -Peter Drucker Guy Kawasaki asked Dave Kerpen of award-winning social media agency Likeable Media how to be "more likeable online." It's a cheese-filled question, for sure, but that doesn't bother me as much as the 10th of 10 suggestions on Kerpen's list. 10. Don’t sell Just make it easy and compelling for your customers to buy. If …

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Mitt Bumps Up The Production Values

Clocking in at 1:41, this spot for Mitt Romney is designed more for the web and the cable news pundits then it is for broadcast TV, but the production values are good and the message is a rather simple one. We're going to see much more like this in the next 17 months. With video production and distribution so easy, and money flowing into political campaigns, spots like these will be everywhere. As will the …

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David Droga Defends The Words, And The Wordsmiths

Writing in The Wall Street Journal, Chairman of Droga5, David Droga, offers a spirited defense of the art of copywriting: Today, the glamour of the "Mad Men"-era is long gone, but great copywriting is still very much a core part of the gig. We live in an age of wild media clutter, and big ideas are more difficult to communicate than ever before. Large chunks of the public discourse are played out in 140-character …

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