Herculiner Will Show You “Tough”

Herculiner is a do it yourself truck bed liner. You coat the back of your truck bed with the product and it creates a tough scratch proof lining.

To demonstrate the product’s toughness, The Escape Pod dressed a stunt man in a coat or armor, placed him in a Herculiner-coated truck bed and went four-wheeling through the California desert.

Note: The Escape Pod is an AdPulp sponsor.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.