Mitt Bumps Up The Production Values

Clocking in at 1:41, this spot for Mitt Romney is designed more for the web and the cable news pundits then it is for broadcast TV, but the production values are good and the message is a rather simple one.

We’re going to see much more like this in the next 17 months. With video production and distribution so easy, and money flowing into political campaigns, spots like these will be everywhere. As will the instantaneous reactions, like this one from Rude Pundit.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.