Adpulp
Advertising News and Know-How
A professional sports franchise is a local favorite, but not necessarily a local brand. Depending on the team, the brand may indeed be a global brand like Manchester United or the New York Yankees. So it should come as no surprise that The Phoenix Coyotes went outside their home market to hire Minneapolis-based Fallon. Rich Nairn, senior communications director for the Coyotes, told Phoenix Business Journal …
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Format Perspective is a new documentary film about skating produced by Carhartt WIP, the rugged wear brand's European line extension. Here are three promotional spots for the film: Why another film about skating? Because European riders, graffiti writers, and MCs adopted the brand in the 1990s. A film about the scene is an acknowledgment of that fact and note of gratitude from the brand. One that …
Continue Reading about Another Example of Brand As Producer →
Unlike some natural pet food companies, Nutro carefully selects natural ingredients from farmers and ranchers they know and trust, and they make their food in family-owned facilities in the U.S. So, I want to like them. Unfortunately, this spot does little to help me come Nutro's way. That's a pretty weak trick. Dogs deserve better. Agency: BBDO/San Francisco …
For quite some time, students at The Creative Circus have been hoping to lure Jon Hamm to their graduation ceremony to impart some Don Draper wisdom. They've gotten CDs from all over to help them make their case. But now, with graduation looming, they're making their final pitch. I really hope Jon agrees to do this. It'd be all sorts of fun and a classy move on his part. …
At any given time of day, about 11.5 million people between 18 and 34 years old watched TV on traditional sets between last September and the end of last month, down 2% from a year earlier and 3.4% from two seasons ago. Are young people coming to their senses or are they fooling with their connected devices? According to The Wall Street Journal, it's the latter. The number of households that pay for TV …
SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer's Back-to-School push. The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite. …
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Deion Sanders can fly. No, really. Agency: Grey/NY …
Continue Reading about When Life Brings You Deion Sanders, You Make Him The DIRECTV Fairy →
John Winsor, CEO of Victor & Spoils , the crowdsourcing agency in Boulder, has been on the road for the last month talking to a dozen CMOs of Fortune 500 companies. He says, "there’s a lot of frustration out there" and that the biggest frustration of all is "the cost of creating advertising, both in terms of time and money." More better faster. That's the mantra of the day. More better faster. Of …
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