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Another Example of Brand As Producer

August 17, 2011 By David Burn

Format Perspective is a new documentary film about skating produced by Carhartt WIP, the rugged wear brand’s European line extension.

Here are three promotional spots for the film:

Why another film about skating? Because European riders, graffiti writers, and MCs adopted the brand in the 1990s. A film about the scene is an acknowledgment of that fact and note of gratitude from the brand. One that reaffirms the bond between brand and subculture.

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About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

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