Another Example of Brand As Producer

Format Perspective is a new documentary film about skating produced by Carhartt WIP, the rugged wear brand’s European line extension.

Here are three promotional spots for the film:

Why another film about skating? Because European riders, graffiti writers, and MCs adopted the brand in the 1990s. A film about the scene is an acknowledgment of that fact and note of gratitude from the brand. One that reaffirms the bond between brand and subculture.