Feed Your Dog What’s Real

Unlike some natural pet food companies, Nutro carefully selects natural ingredients from farmers and ranchers they know and trust, and they make their food in family-owned facilities in the U.S. So, I want to like them. Unfortunately, this spot does little to help me come Nutro’s way.

That’s a pretty weak trick. Dogs deserve better.

Agency: BBDO/San Francisco



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.