Talking sports smack is a time honored tradition among men. So, a campaign for EA Sports' latest Madden game needs some of that attitude. Thanks to Heat, Supply&Demand Director Josh Taft and a V.O. from Ben Affleck, it does. Look at that guy... …
When Oregon Ducks Quack, The Football World Listens
Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are "college sports' undisputed champions of the 21st century's attention economy." The football Ducks of Oregon are something new. They didn't get people to watch because they got good. They got good because they got people to watch. "If attention is now at the center of the economy rather than stuff, then so is style," UCLA …
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Agencies Hiring Their Own Chief Marketing Officers
Heads up. There's a client in the building. According to Dirct Marketing News: Several shops recently appointed their first marketing chiefs, among them Draftfcb, which named Debra Coughlin, previously CMO and EVP at Citigroup's Citi Cards unit, to the position this spring. "Agencies are terrific about helping clients develop their brands, but not always terrific about monitoring, developing and …
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Dairyland Goes Negative In A Big Way
Unless you're a big follower of politics, and you don't live in Wisconsin, you've probably missed the recent elections designed to recall several state legislature members. In a pretty bold statement, Craig Gilbert of the Milwaukee Journal-Sentinel calls the recall campaign "as negative as it gets." Why was this campaign so “negative?” [Political advertising scholar Ken] Goldstein offers several reasons. …
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Tillamook Helps Customers Make Some Good Looking Sandwiches
You may recall how a decade-old toasted cheese sandwich said to bear an image of the Virgin Mary sold on eBay auction for $28,000. Now, thanks to Tillamook, the Oregon-based dairy brand, you too can have your face emblazoned in a grilled cheese. This is made possible by Hello Design's Facebook app for Tillamook, which lets you grill your face (or any image) onto a gooey, hot grilled cheese sandwich. After …
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How Big Are Your Ears?
Does your agency long to get a foothold inside Coca-Cola's Atlanta headquarters? Great. What shape is your social-media monitoring practice in? That's right, listening is in. According to Ad Age, Coca-Cola is seeking a consistent way of keeping track of what consumers are saying about its brands across Twitter, Facebook and other social channels. No, not because the company is self-absorbed. The …
Get TV Right And The Brand Can Go Long And Far
Nigel Hollis, chief global analyst at Millward Brown, writing in The Atlantic, argues that people are moved by the power of advertising, regardless of claims to the contrary. Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to buy something at a later date. Hollis is not a direct …
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Willie Nelson Covers Coldplay For Chipotle
Chipotle is committed to sustainable farming. Willie Nelson is committed to sustainable farming. So it makes sense to feature Nelson covering Coldplay in this new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming. The two-minute film will appear on nearly 5,700 movie theater screens in advance of feature films. It can also be viewed online at …
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