Find A Rival And Then Own Him

Talking sports smack is a time honored tradition among men. So, a campaign for EA Sports’ latest Madden game needs some of that attitude. Thanks to Heat, Supply&Demand Director Josh Taft and a V.O. from Ben Affleck, it does.

Look at that guy…

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.