With energy drinks, and so-called performance drinks cutting into soda pop's market share, Diet Pepsi has decided to launch a "skinny" can in order to better compete. According to Ad Age, PepsiCo is building a major marketing program around their new Skinny Can, slated to run throughout 2011. "The challenge is making sure that packaging is a legitimate way to do marketing," said Ms. Ami Irazabal, marketing director …
Pay Attention, This Post Is Guaranteed To Make You Feel Better About Yourself
Are you having a hard time concentrating on the tasks at hand? Lots of people are. After all, this screen isn't one big distraction, it's a million little distractions all piled up on top of each other. But guess what? It's not that the big of a deal. Not when it's your job to come up with creative ideas. According to The Wall Street Journal, scientists have begun to outline the surprising benefits of not paying …
AdPulp In The Academy, Vol. 2
Recently, via Twitter, I learned that students in the business school at Western Michigan University were "studying" this ad blog and others. Then last night, Dan points me to this classroom blog, Advertising And Society (school unknown). The professor is curious about our activist slant, among other things: Here are a few questions we would like you to consider: 1. The creators of AdPulp are interested in helping to …
See The Problem, Fix The Problem
First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional items they produce. "The inspiration for the project came from the …
Union Pacific Makes The Logo Bigger
Last fall, Union Pacific launched the most comprehensive ad campaign in the company's 148-year history to specifically target new business growth. As you're about to witness, the campaign makes its point via over-sized insertions of the UP logo into the fields and factories of America. The work is from Bailey Lauerman, with offices in Lincoln and Omaha, Nebraska. UP is one of five Fortune 500 companies based in …
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Band On The Run (To The Bank And Back)
Adfreak, AgencySpy and Paste have all pointed to this new full length jingle, recorded by Weezer. The song was actually written by a young Barry Manilow. He also wrote "I am stuck on Band-Aid, 'cause Band-Aids stick on me!" back in the day. To State Farm's knowledge, the full song had never been recorded. After taking a look at the it, Weezer agreed to give it a go. What do the band's fans think? Surely, they're …
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ADDY Roundup
Having judged a few local ADDY shows, I know that the awards show is a point of pride for many small cities and ad communities. And last night, quite a number of shows around the country were held. First off, a big congratulations to our friend John January, Executive Creative Director of Sullivan Higdon & Sink, who was voted "Kansas City's Ad Man Of the Year." Some other cities making ADDY news: Memphis agencies …
Corn Refiners Say, “Sugar Is Sugar.” What Do You Say?
One of the things I've learned while working in advertising is that the people who make the ads rarely, if ever, question the client's message. It's not viewed as our job to do so. Our job is to convey whatever message the client wants to send. This ugly truth about the business has driven more than one ad man to higher ground. Recently, it drove one of the very best to leave the business. But there are always others …
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