Union Pacific Makes The Logo Bigger

Last fall, Union Pacific launched the most comprehensive ad campaign in the company’s 148-year history to specifically target new business growth.
As you’re about to witness, the campaign makes its point via over-sized insertions of the UP logo into the fields and factories of America.

The work is from Bailey Lauerman, with offices in Lincoln and Omaha, Nebraska.
UP is one of five Fortune 500 companies based in Omaha. Can you name the other four without the aid of The Google?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.