AdPulp In The Academy, Vol. 2

Recently, via Twitter, I learned that students in the business school at Western Michigan University were “studying” this ad blog and others.
Then last night, Dan points me to this classroom blog, Advertising And Society (school unknown).
The professor is curious about our activist slant, among other things:

Here are a few questions we would like you to consider:
1. The creators of AdPulp are interested in helping to better the communications industry, through the AdPulp blog. Do you think their objective is working? Why or why not?

The students are generally supportive in the comments, but one student, Xinwei Wu, has some writing advice for me.

I’ve read some ads on the blog written by David Burn, finding out that he really likes to use other people’s words to express his idea.

Reminds me of the time I was called a lazy blogger by members of the blogerati for using blockquotes.
I shouldn’t have to explain a mashup to digital natives, or anyone else at this point. But apparently the concept is lost on some. All work is derivative, the question is merely one of how your influences/sources are presented.
Previously on AdPulp: AdPulp In The Academy



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.