Archives for December 2011

Appealing To Knife Enthusiasts Is A Real Knife Fight

KA-BAR, whose famed Fighting Utility Knife was carried by the US Marine Corps in WWII, has released its first ad campaign in the company’s 125 year-old history. Directed by Joshua Frankel through Charleston-based Rawle Murdy the three-spot campaign features testimonials brought to life in the form of animated tattoos. KA-BAR approached Rawle Murdy to expand […]

Mitch Joel Takes The Measure of A Modern Brand

Mitch Joel of Twist Image, a Canadian firm that “connects brands to people and people to brands,” has a pretty good bead on what the job of building brands has become today. To achieve ROI in Digital Marketing, Joel says there’s no room for laziness. Are you willing to do the long, hard and disruptive […]

A Different Take On “Think Different” From Someone Who Was There

Writing on, Rob Siltanen, who worked at TBWA/Chiat/Day in the 90’s and was instrumental in bringing the Apple “Think Different” campaign to life, tells how the campaign came about. Jobs was quiet during the pitch, but he seemed intrigued throughout, and now it was time for him to talk. He looked around the room […]

Where Are The Candidates On Jobs And Immigration? And Literally Where Are They? is working with foursquare to display check-ins from President Obama’s campaign team and the Republican presidential candidates’ campaign teams as they travel across the country on the campaign trail. “NBC News’ partnership with foursquare will allow our audiences to more fully engage with the 2012 campaign,” said Vivian Schiller, Chief Digital Officer at NBC […]

Clark Is The Real Coca-Cola Kid

Wendy Clark is a former agency-side exec who is now a big, big client. Ergo, she a person to listen to and learn from. Here she is at ad:tech in New York last month: At 39 minutes in to her speech, Clark gives up the mic to Renny Gleeson of Wieden + Kennedy, who speaks […]

Apple Adjusts Its In-App Advertising Package

Apple is losing ground to Google in the race for mobile advertising dollars. Last year, Apple shared the top spot in the mobile display ad market with Google, each company capturing 19 per cent, according to research firm IDC. This year, Apple fell to No 3, behind Google and independent mobile ad firm Millennial Media, […]

It’s Important for Brands to Listen To Customers And Their Own Conscience

TLC’s new show “All-American Muslim” is a nightmare for Lowe’s, and an example to other brands of what not to do. The California-based home repair retailer was advertising during the reality-based program, until some racist wing nuts in Florida started making noise, which frightened Lowe’s into withdrawing its ads from the show. While it is […]

End The Negligence – Send MBAs Into Action With Proper PR Training

There’s an interesting discussion about the need for mainstream press taking place in the comments on Vinny Warren’s post about the Chicago Tribune’s lack of a clue when it comes to reporting on the city’s advertising business. “I have a hard time believing in the old model where we lean on the press to reach […]