Clark Is The Real Coca-Cola Kid

Wendy Clark is a former agency-side exec who is now a big, big client. Ergo, she a person to listen to and learn from.

Here she is at ad:tech in New York last month:

At 39 minutes in to her speech, Clark gives up the mic to Renny Gleeson of Wieden + Kennedy, who speaks about innovation and how Portland Incubator Experiment (PIE) has a role in helping brands learn iterative process and how to fail fast.

At 50 minutes in Clark says mobile is the most important medium for Coca-Cola, going forward. Combine that with her call for “more good content” from brands, and you can see the task is reaching consumers at “the point of thirst” with relevant, on the spot offers and shareable stories.

iMediaConnection was there at ad:tech to chat with Clark and Gleeson after the keynote.

Previously on AdPulp: Is Your Content Strategy Liquid And Linked?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.