Archives for August 2011

Commercial Video And TV Commercials Are But Distant Cousins

Advertising is home of the loud, land of the brash. That’s why Adam Lisagor, “advertising’s quietest pitchman,” is a hit. He’s quiet and that’s the kind of thing that stands out amid the noise. Let’s take a look: According to Fast Company, Lisagor is now shooting TV spots, as well. The transition–from the sometimes-insular online […]

Why Make A Meal, When You Can “Forge The Family Dinner” With Velveeta?

Wieden + Kennedy/Portland is back with more character driven narrative in support of yet another packaged goods brand. This time it’s Velveeta, and the man isn’t on a horse, he fits horses with shoes. According to The New York Times, the new ads are means to resonate with consumers who want simplicity, but have misgivings […]

Please Mr. Postman

In today’s political climate, government waste is a big red bullseye. To get that target off their chest, the American Postal Workers Union is running an educational commercial about where the U.S.P.O. gets its funding. Personally, I find it sad that postal workers feel the need to defend themselves in this way. They may not […]

P&G Goes Big And Stays Big

Talk about an ad budget.

Actress Nikki Reed Drops An Idea That Doesn’t Stink

I give a shit about Whales. Big time. Thankfully, there’s a new fauxganization that’s encouraging me and you to Give a Shit (GaS). Some of you may be wondering why such a noble experiment has to resort to bad language. “We’re not offended by bad language,” according to “We’re offended by billions of people […]

Make Stuff Up, Win A Prize

MUKILTEO—Co-creation–that ideal world where brands and customers play together to make something better than either party might achieve on their own–is the final topic of the day at BlogWell’s summer session in Seattle. Greg Piche, Social Media Architect for Clorox, describes the Clorox Connects project, where the company solicits new product ideas from the crowd. […]

Like Climbing Walls, REI Brings Social Media Marketing Inside The Store

MUKILTEO—Jordan Williams, Manager of Digital Engagement at REI, is in front of a packed house at BlogWell, north of Seattle, to share what the company has been doing to bring social media marketing down from the corporate level to the store level. Explaining why this is important for REI, Williams says, “Customers feel strongly about […]

Cap’n Crunch Was Out To Sea, But He’s In Social Waters Now

MUKILTEO—Boeing’s Future of Flight Museum is a rich setting for a gathering of social media marketing activists, advocates and practitioners diligently working to get their own projects off the ground at some of America’s largest companies. Welcome to BlogWell, a half-day conference of social media case studies, presented by, a corporate membership organization and […]