Wieden + Kennedy/Portland is back with more character driven narrative in support of yet another packaged goods brand. This time it's Velveeta, and the man isn't on a horse, he fits horses with shoes. According to The New York Times, the new ads are means to resonate with consumers who want simplicity, but have misgivings about meals that are too simple to make. “Our consumer doesn’t want to be slaving …
Continue Reading about Why Make A Meal, When You Can “Forge The Family Dinner” With Velveeta? →