Archives for June 2011

A Moveable Logo Meant To Move You

Science Channel has a new shape-shifting logo that goes by the name of “Morph.” After creating the blog-like thing in-house, the network turned to Imaginary Forces for help to bring Morph to life. According to Fast Company, Imaginary Forces is touting the work as “the future of logo design.” Ronnie Koff, a director and art […]

Cannes 2011 Is In The Can

Wieden + Kennedy and Droga5 cleaned up at Cannes. Fast Company has the low down. In other news, a highly selective cadre of ad people are waking up with hangovers, and making their way back to London, Sydney, New York and so on. George Parker, writing from Boise, has been there and done that. The […]

That’s Pro.

This is a good commercial. Cabot Stains uses a simple misdirection to set up the payoff. It’s a commercial that’s been made a thousand times before, but that doesn’t mean it’s bad. Standards are standards for a reason. The line “finish like a pro with Cabot wood stains” is well made. Especially when you finish […]

“Opt In” Is The Common Sense Answer, But That’s Not Good Enough For Ad Industry Lobbyists

How powerful is the drug lobby? In a 6-3 decision in Sorrell v. IMS Health, Inc., No. 10-779, the U.S. Supreme Court struck down a Vermont law that restricted the use of prescriber histories for purposes of marketing or promoting pharmaceutical products to physicians. “We are very pleased that the Supreme Court has made clear […]

Content In The Royal Court

Dyaln Byers of Adweek had lunch with Carl Johnson of Anomaly on the terrace of the Carlton Hotel in Cannes this week. Byers asked Johnson how he felt about the notion that “content is king.” “I don’t agree with that,” he said. “I think it sends you down the wrong track. I’d say the emphasis […]

World Wide Web Of Women

Women like to share more than men. I know you need to see no proof for this position, but here’s some data to consider anyway: The gender disparity on Twitter and LinkedIn is particularly dramatic. All good things to know when crafting campaigns with a social element. Source: The High Low

Cabela’s Goes Fishing For Wall Street’s Favor

US stocks dropped in volatile trading today, as a toxic mix of weak economic data and a surprise oil-market intervention competed for investors’ attention with reports of a new Greek austerity plan. But even a bad day of trading is a PR opportunity for the companies whose shares are traded on the New York exchange. […]

The Banner Is Back, As If It Never Left

Over at Mashable, Todd Wasserman highlights something I’ve believed for quite some time: While few people click through a banner ad, that doesn’t mean it has no value. For instance, click-through is actually a poor measure of performance. It’s impossible to click through a billboard ad, for example, but that doesn’t mean it’s not effective. […]