Cannes 2011 Is In The Can

Wieden + Kennedy and Droga5 cleaned up at Cannes. Fast Company has the low down.

In other news, a highly selective cadre of ad people are waking up with hangovers, and making their way back to London, Sydney, New York and so on.

George Parker, writing from Boise, has been there and done that.

The entry fees have now become fucking outrageous. The number of categories has now gone beyond stupid. And the opportunities to drink yourself stupid, kiss the clients arse, stagger back to the hotel and call up room service for a Titanium class hooker…Then, bury the whole fucking thing on the BDA’s tab…Are beyond temptation.

BDAs, of course, are big dumb agencies. It’s an acronym made famous by Parker.

Some of the people attending Cannes say it’s important to celebrate advertising. Do you agree with that sentiment? And do you agree that the way it is celebrated in Cannes is the right way to do it?

I think it’s easy to criticize the egotistical rambling, the expense accounts with no limits, the lavish parties on yachts, and most of the vapid press surrounding it all. Yet, it’s just as likely that many of the ad grunts reading this long to be there, if not this year, then next.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.