Archives for May 2011

Starburst Is Solid, Yet Juicy

LatinWorks in Austin, TX, has crafted some strangely charming spots for Starburst. I like the ads because they’re based on a product attribute. Fundamentals, for the win.

Turning Procurement-Speak Inside Out

“An RFP is a statement of distrust.” -Ken Robbins Ken Robbins, CEO of Response Mine Interactive in Atlanta, doesn’t participate in Requests for Proposals (RFPs). He says they’re a waste of time for his agency and the client. “Any client can review its agency without a formal selection process. They just have to pick up […]

7 Tips for Navigating All the Marketing Advice on the Web

Are you drowning in a sea of advice? Having trouble resisting those enticing Twitter posts that promise you immediate gratification in the pursuit of knowledge? I feel your pain. And I have some advice: Beware of any point of view that’s simply too definitive to allow for a contrarian view. Sorry, the world simply isn’t […]

Shoot A Duck, Pop A Cork

Hope Family Wines from Paso Robles, California produces some fine wines under their Liberty School and Treana labels. The kind of wine you might showcase in an ad with artisan cheese and crackers. But when it comes to Austin Hope’s under twenty-dollar Candor Wine brand, he’s not getting caught up in any wine industry clichés. […]

In Cali’, Home Head Is The New Hat Head

Red Tettemer + Partners’ new campaign for the CALIFORNIA ASSOCIATION OF REALTORS focuses on injecting positivity, optimism and humor into the home buying and selling process. In other words, it’s about all the things that buying and selling a house in today’s market is not. There’s also a microsite to visit, where one can learn […]

Come On Sparah, Tweet That Shit

Celebrity, like underwear, is manufactured. If you doubt the veracity of my statement, please view the following… That’s right, one part Spencer Falls and another part Sarah Carroll equals the soon-to-be-fabulous Sparah, the new celebrity couple manufactured entirely by Virgin Mobile. The spot is from Mother New York and it’s directed by Biscuit Filmworks’ Aaron […]

Sparkling Cider Paired With Beefcake

Pink and Poodle/Amersterdam injects some sex appeal into this new spot for Jillz Sparkling cider, a Heineken product. If you need a bit more beefcake in your day, head over to the “making of” video on Vimeo.

Dear Sophie

Savvy stuff from Google with their latest TV spot for Chrome, Dear Sophie. I think it actually fails a bit in getting the message of Chrome across, with the entire focus taking place within in Gmail. But it also reinforces just how pervasive – like it or not – that Google has become in our […]