7 Tips for Navigating All the Marketing Advice on the Web

Are you drowning in a sea of advice? Having trouble resisting those enticing Twitter posts that promise you immediate gratification in the pursuit of knowledge?

I feel your pain. And I have some advice:

Beware of any point of view that’s simply too definitive to allow for a contrarian view. Sorry, the world simply isn’t black and white. There are a million shades of gray. For example, anyone telling you that something (print advertising, TV commercials, Donald Trump’s presidential campaign) is dead simply wants a little shock value. Nothing inherently wrong with going for a little shock value once in a while, but if it’s a constant pattern we get desensitized to all the shocking. And watch out for anyone who admits, “Yeah, I was just trying to be provocative with this post.” I don’t know about you, but I tire pretty quickly of people who shout “Fire” in a crowded Internet. More significantly, I stop paying attention to them.

It’s the subject of my latest column on Talent Zoo.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.