In Cali’, Home Head Is The New Hat Head

Red Tettemer + Partners’ new campaign for the CALIFORNIA ASSOCIATION OF REALTORS focuses on injecting positivity, optimism and humor into the home buying and selling process. In other words, it’s about all the things that buying and selling a house in today’s market is not.

There’s also a microsite to visit, where one can learn more about the Home Heads. For the serious-minded home shopper and seller, there are also articles that reveal the truth about short sales; why real estate price padding doesn’t work in today’s market; and how to find property problems before you buy.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.