Archives for April 2011

Design Is A Wholistic Practice Best Applied By Systems Thinkers

Eric Karjaluoto, Creative Director at smashLAB in Vancouver, BC is asking his fellow design professionals to “Put Down Your Crayons.” He was provoked to ask this when his search for talent kept turning up the wrong kind of designer. What most candidates fixate on isn’t necessarily what I can best put to use. Yes, I […]

The Surfer’s Journey, Volume 3

“The best way to get a job is to write down all the things you love to do, draw a circle around it, and call it a job.” —Jelly Helm, former ECD at Wieden + Kennedy and founder of Jelly Helm Studio I love that advice — the audacity! these Millennial sensibilities purr — but […]

Goodbye Administaff. Hello Insperity.

I guess being a “temp staffing” firm isn’t as sexy as “business performance advising.” Introducing Insperity. And who better to pitch it than that paragon of business knowledge, sportscaster Jim Nantz. Does a name like “Insperity” inspire you? Seems very non-descriptive to me. Or maybe that’s the point.

A Tarnished Wine Brand No More

What do you think of when you hear the name Inglenook? That’s right, cheap wine. Six dollars will buy you a magnum of Inglenook White Zinfandel today. But all that’s about the change, dramatically for the better. Francis Ford Coppola, the oenophile film director, has bought the brand name Inglenook from the Wine Group, a […]

Man On A Horse Drinking Coffee

To promote its new Levels coffee system, Seattle’s Best Coffee is hosting a live 24-hour interactive comedy show featuring actors and directors from Second City. “We wanted an exciting, big launch,” said Michelle Gass, Seattle’s Best president. “The spirit of this brand is to create a disruptive idea that builds emotional connection to the brand. […]

Spotlight On NW Creative: Instrument

Instrument is a digital agency on the move. Since relocating to Portland, Oregon from Burlington, Vermont in 2006, the firm has grown considerably. Today, Instrument employs 28 people and works on Nike, Microsoft and other blue chip clients from its custom designed offices at Alberta Central. A few of those 28 people were recently employees […]

Low Prices. Every Day. On Everything.

When it comes to advertising, Wal-Mart is no Target. Here are two new ads that highlight this fact. “We have lost our customer confidence … in having the lowest price,” said Duncan MacNaughton, chief merchandising officer at Wal-Mart. “Our company is determined to create the best one-stop shopping experience and low prices on the right […]

Your Home Is Not A Barn

Adzookie is a free mobile advertising network with a plan to get noticed. The company’s CEO, Romeo Mendoza, is looking for houses to turn into Adzookie billboards. In return for the exterior surface rights to the house, Adzookie will pay the homeowner’s mortgage for the duration of time–anywhere from three months to one year–that the […]