When it comes to advertising, Wal-Mart is no Target. Here are two new ads that highlight this fact.
“We have lost our customer confidence … in having the lowest price,” said Duncan MacNaughton, chief merchandising officer at Wal-Mart.
“Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy,” added MacNaughton.
Wal-Mart also increasing the products it stocks by 8,500 items, or 11% in an average store.
Source: USA Today
