Low Prices. Every Day. On Everything.

When it comes to advertising, Wal-Mart is no Target. Here are two new ads that highlight this fact.

“We have lost our customer confidence … in having the lowest price,” said Duncan MacNaughton, chief merchandising officer at Wal-Mart.

“Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy,” added MacNaughton.

Wal-Mart also increasing the products it stocks by 8,500 items, or 11% in an average store.

Source: USA Today

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.