Low Prices. Every Day. On Everything.

When it comes to advertising, Wal-Mart is no Target. Here are two new ads that highlight this fact.

“We have lost our customer confidence … in having the lowest price,” said Duncan MacNaughton, chief merchandising officer at Wal-Mart.

“Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy,” added MacNaughton.

Wal-Mart also increasing the products it stocks by 8,500 items, or 11% in an average store.

Source: USA Today



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.