Archives for April 2011

Homo Sapiens Are Smart Enough To Enjoy Bacardi, Lime And Cola Together

Here’s some new work for Bacardi from Y&R/NY. The spot has a nice soundtrack, and I like the copy. Especially this part: “Let’s fight the lazy excuses, fight the LOLs and OMGs, fight the little white headphones, fight that damn clock…”

An Argument For Intelligent Interactive Advertising From 1972

Jeremy Bullmore, a non-executive director of WPP, gave a speech to Kraft executives in 1972 that could easily be given again today, for the themes are universal. Here’s a small slice of what Bullmore, Creative Director at JWT/London at that time, said: The consumer “doesn’t absorb messages: he responds to stimuli.” In other words, every […]

Get In Front of Agency Pros With Purse Strings, Here And Now

The numbers are in and interactive advertising continues to soar. According to Interactive Advertising Bureau (IAB) 2010 Internet advertising revenues totaled a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year. Sponsorships saw the most growth […]

It’s Hard To Marinate In Your Client’s Business As A Side Item

I really like what Marc Brownstein has to say in Ad Age about learning your client’s business. He relates a story about a CMO friend of his: He believes agencies have to go farther and deeper in helping him grow his business. For example, he would like the agency teams to roll up their sleeves […]

Mediaweek and Brandweek Are No More

Mediaweek and Brandweek are no more. According to FishbowlNY, Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week. Here’s the header running atop the two websites at this moment: In the upcoming weeks, (and will become part of the new, much expanded You’ll […]

McDonald’s Begins To Redefine “McJob” In Massive Hiring Effort

McDonald’s is planning to hire 50,000 American workers in one day this month. “Our restaurant employees are the foundation of our business. They are the men and women who interact with our customers every day, enhance the McDonald’s experience, and continue to help make our business strong,” Jan Fields, president of McDonald’s USA, said. Fields, […]

Prius Is A Status Brand, In-Game And Out

Electronic Arts announced a 12-month partnership with Toyota that features the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items within MONOPOLY Millionaires, the free-to-play Facebook game based on the classic board game from Hasbro. The integration of the Toyota Prius is a re-imagining of the original game pieces. As players navigate their way […]

We’re Burning Coal Right Now, As We Type And Read And Watch

With the growing popularity of Facebook comes an ever-expanding need for energy. Greenpeace recently called on the talents of Director Daniel Bird and his international production company, Savage, to create a new 30-second spot asking Facebook to “Unfriend Coal.” Visual Effects/Animation Company: motion504 According to The Nation, data centers and telecommunication networks—two key components of […]