An Argument For Intelligent Interactive Advertising From 1972

Jeremy Bullmore, a non-executive director of WPP, gave a speech to Kraft executives in 1972 that could easily be given again today, for the themes are universal.

Here’s a small slice of what Bullmore, Creative Director at JWT/London at that time, said:

The consumer “doesn’t absorb messages: he responds to stimuli.”

In other words, every ad, regardless of the medium, needs an interactive component.

If you’d like receive the full text of Bullmore’s speech in your inbox, let me know and I’ll send it to you.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.