Mediaweek and Brandweek Are No More

Mediaweek and Brandweek are no more.

According to FishbowlNY, Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week.

Here’s the header running atop the two websites at this moment:

In the upcoming weeks, (and will become part of the new, much expanded You’ll still get the media coverage you seek out here, but in an enhanced site with an unmatched user experience. Look forward to exclusive content, more video and new interactivity – coming soon!

Steffan Postaer has an interesting take on the changes. He says he will no longer be reading Adweek as the pub is no longer about advertising.

…the edgy alternative to Advertising Age has now become an online magazine primarily serving the media. That means stories about “up-fronts” and “cable contracts;” companies like Viacom and Comcast; people like Glenn Beck and Rupert Murdoch.

It also means I will no longer be reading it. And I suspect most of you won’t be either. The fact of the matter is I just don’t care about that stuff. And neither do you.

Postaer also says AdweekMedia’s new editorial director, Michael Wolff, is “just putting Advertising in its place, which is somewhere in the corner, ironically where media used to be.”

If Postaer is correct, it would make more sense to bury the Adweek brand and put all the company’s chips on the Mediaweek brand. The reality is the title probably ought to be Media And Marketing Week, but that’s not an appealing brand name, so Adweek it is.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.