As you can see from the exchange below, two professional writers acknowledge that the collective “we” may be spending too much time talking to ourselves in today’s echo chamber of choice. I mention Twitter as the place where the self-proclaiming gather, but it might also be said of Facebook, one’s blog, and so on. And […]
Archives for April 2011
Scoring Your Dream Tickets Is No Longer A Fantasy
Need a last minute ticket to a concert, show or game? StubHub can help, provided you have plenty of room on your credit card (I just looked up tickets to Sasquatch Music Festival — $599 for a four day pass, camping and VIP amenities). Of course, resellers don’t set the original outrageous price for entertainment, […]
Ad People Need To Follow The Money — If There’s Any Left
Hardly a week goes by that someone doesn’t post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today? Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, […]
Homo Sapiens Are Smart Enough To Enjoy Bacardi, Lime And Cola Together
Here’s some new work for Bacardi from Y&R/NY. The spot has a nice soundtrack, and I like the copy. Especially this part: “Let’s fight the lazy excuses, fight the LOLs and OMGs, fight the little white headphones, fight that damn clock…”
An Argument For Intelligent Interactive Advertising From 1972
Jeremy Bullmore, a non-executive director of WPP, gave a speech to Kraft executives in 1972 that could easily be given again today, for the themes are universal. Here’s a small slice of what Bullmore, Creative Director at JWT/London at that time, said: The consumer “doesn’t absorb messages: he responds to stimuli.” In other words, every […]
Get In Front of Agency Pros With Purse Strings, Here And Now
The numbers are in and interactive advertising continues to soar. According to Interactive Advertising Bureau (IAB) 2010 Internet advertising revenues totaled a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year. Sponsorships saw the most growth […]
It’s Hard To Marinate In Your Client’s Business As A Side Item
I really like what Marc Brownstein has to say in Ad Age about learning your client’s business. He relates a story about a CMO friend of his: He believes agencies have to go farther and deeper in helping him grow his business. For example, he would like the agency teams to roll up their sleeves […]
Mediaweek and Brandweek Are No More
Mediaweek and Brandweek are no more. According to FishbowlNY, Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week. Here’s the header running atop the two websites at this moment: In the upcoming weeks, Mediaweek.com (and Brandweek.com) will become part of the new, much expanded Adweek.com. You’ll […]
McDonald’s Begins To Redefine “McJob” In Massive Hiring Effort
McDonald’s is planning to hire 50,000 American workers in one day this month. “Our restaurant employees are the foundation of our business. They are the men and women who interact with our customers every day, enhance the McDonald’s experience, and continue to help make our business strong,” Jan Fields, president of McDonald’s USA, said. Fields, […]
