BusinessWeek is poking around to see if it can help burst the new tech bubble. “My fear is that Silicon Valley has become more like Hollywood,” says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. “An entertainment-oriented, hit-driven business that doesn’t fundamentally increase […]
Archives for April 2011
The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score
April 15, 2011 By
Truth In Advertising?
April 15, 2011 By
I didn’t realize knowing how to play Lottery games was a barrier to trial. But this new “Find Your Way To Play” campaign from Cole & Weber United for Washington Lottery says it is. Here’s a TV spot too. This campaign looks innocent enough, but does Washington Lottery really want to say that you don’t […]
Need Financial Advise? Go To A Pro
April 15, 2011 By
Arnold Worldwide’s Washington, DC office is launching the first-ever campaign for the Certified Financial Planner Board of Standards. The integrated campaign, called Let’s Make a Plan, aims to educate people about the importance of financial planning and the significance of the CFP designation when choosing a financial professional. There are currently 62,400 Certified Financial Planners […]
Email May Not Be Sexy, But It Is Intimate
April 15, 2011 By
Writing on {grow} (the blog of Schaefer Marketing Solutions), surfer and self-help author and speaker, Srinivas Rao, rates various social media channels for intimacy. According to Rao, “the key really to ‘having mad game’ when it comes to connecting with people in the blogosphere is being able to understand each platform according to its level […]
Today In Twitterverse: The Echo Chamber Is Growing L-L-L-Louder-r-r-r
April 14, 2011 By
As you can see from the exchange below, two professional writers acknowledge that the collective “we” may be spending too much time talking to ourselves in today’s echo chamber of choice. I mention Twitter as the place where the self-proclaiming gather, but it might also be said of Facebook, one’s blog, and so on. And […]
Scoring Your Dream Tickets Is No Longer A Fantasy
April 14, 2011 By
Need a last minute ticket to a concert, show or game? StubHub can help, provided you have plenty of room on your credit card (I just looked up tickets to Sasquatch Music Festival — $599 for a four day pass, camping and VIP amenities). Of course, resellers don’t set the original outrageous price for entertainment, […]
Ad People Need To Follow The Money — If There’s Any Left
April 13, 2011 By
Hardly a week goes by that someone doesn’t post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today? Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, […]
