I didn’t realize knowing how to play Lottery games was a barrier to trial. But this new “Find Your Way To Play” campaign from Cole & Weber United for Washington Lottery says it is.
Here’s a TV spot too.
This campaign looks innocent enough, but does Washington Lottery really want to say that you don’t need to be very smart to gamble away your earnings? I guess so.
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I’m not sure there’s anything here that would inspire me to want to buy a ticket. I certainly don’t aspire to wear those clothes.