Truth In Advertising?

I didn’t realize knowing how to play Lottery games was a barrier to trial. But this new “Find Your Way To Play” campaign from Cole & Weber United for Washington Lottery says it is.

Here’s a TV spot too.

This campaign looks innocent enough, but does Washington Lottery really want to say that you don’t need to be very smart to gamble away your earnings? I guess so.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.