Homo Sapiens Are Smart Enough To Enjoy Bacardi, Lime And Cola Together

Here’s some new work for Bacardi from Y&R/NY.

The spot has a nice soundtrack, and I like the copy. Especially this part: “Let’s fight the lazy excuses, fight the LOLs and OMGs, fight the little white headphones, fight that damn clock…”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.