Archives for April 2011

“You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)

Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is […]

Energie Naturelle c/o Tropicana

DDB Paris is powering out-of-home ads with nothing but ingenuity and oranges. According to Creativity, electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current. Hat Tip: The Boston Egotist

Luke Sullivan, Now Savannah-bound

Being in Atlanta, where Savannah College of Art and Design has a growing presence, I get a sense they’re all about making big moves. Well here’s another one: Starting in the fall, Luke Sullivan becomes chair of its Advertising department. From the press release: As department chair, Sullivan will be responsible for guiding the faculty, […]

Good Content Doesn’t Sell Features, It Showcases Benefits

Ann Handley is a content specialist who believes “good content doesn’t try to sell. Rather, it creates value for your customers (or would-be customers) by positioning you as a reliable and valuable source of information.” Palladium Boots illustrates the fundamental quite nicely in this walkabout Los Angeles. Hat Tip: The Los Angeles Egotist

From Man On A Horse, To Man With Croc-Bitten Legs

Tim Nudd from Adweek/Adfreak likes the new Old Spice spot from Wieden+Kennedy. “The writing is wonderful, and the visuals are hilarious,” observes Nudd. Shot on location in Auckland, NZ, Biscuit’s Tim Godsall directed and The Mill LA produced VFX. Although puppeteered snakes and an animatronic croc were considered, their performances fell short, so ‘Jungle’s’ reptilian […]

Spotlight on NW Creative: What Draplin Says

On April 28, AIGA Portland presents, “The Business of Graphic Design,” a series of Career Tools breakfast seminars sponsored by Aquent. To help get the word out, AIGA made a few videos featuring well known Portland designers. Here’s one from my friend Aaron Draplin: Draplin’s advice reminds me of the time in 1995 when my […]

The Surfer’s Journey, Vol. 4

The portfolio is to a creative what MCAT scores are to med students: don’t apply without one. Legion are the books (and blogs) concerned with crafting impressive books (and blogs — many portfolios are now digital). So creatives have this established protocol for demonstrating aptitude to a potential employer, partner, client — whomever they must […]

For Many Americans Green Does Not Mean Go

Earth Day is this Friday and countless brands are using the occasion to further their commercial goals. Yet, many of the messages are failing to connect with mainstream consumers. A new study from OgilvyEarth finds that 82% of Americans have “good green intentions,” but only 16% are dedicated to fulfilling them. “Many of the environmental […]