Archives for April 2011

Stand For Something

The health dangers of sitting on our behinds all day has recently been in the news. One good answer for office workers is to move to a stand up desk. According to Mashable, a well known ad guy works at a standing desk, but not for health reasons. Rob Schwartz, chief creative officer of ad […]

To Grow Your Business, Narrow Its Focus

Brand differentiation is one of the cornerstones of marketing communications. John Jantsch of Duct Tape Marketing reminds us of this in a post with a funny title, “Is Your Business a Pork Belly?” Some businesses actually have a core differentiator or they think they do, but it’s either undetectable or based on the same thing […]

Happy Birthday, Shawn Hartley!

You don’t hear much from Shawn on ad-related things, but as our Publisher, he makes the wheels of AdPulp turn smoothly every day. Happy Birthday!

Mobile Advertising Idealized

Apple’s iOS 4 operating system is secretly compiling its customers’ location data in a file stored on iPhones, 3G iPads and every computer that users use to “sync” their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product […]

Hear The Top Digital Dogs Bark

Adverblog–one of the world’s top showcases for interactive marketing–is running a new interview series. In today’s edition, Lars Bastholm, Chief Digital Creative Officer at Ogilvy, shares some of his current thinking on the state of the business. Q6. If you could wave your magic wand and change one thing about digital marketing what would it […]

Delivering Value For A Value: Pricing A Paid-Subscription Newsletter

I started “Hungry for Gumbo,” a paid newsletter last month, mostly as an experiment. Now that I’ve produced a handful of newsletters for a small group of family and friends, I’m starting to enjoy the format and the weekly, versus hourly, pace. I only charge $1.00 month. I might raise the price at some […]

Tree Huggers Throw Some Punches

“Climate science has basically been at the receiving end of the best-funded, best-organized smear campaign by the wealthiest industry that the Earth has ever known—that’s the bottom line.” – Professor Michael Mann The factors that ruin our air and drive the Earth’s temperature to dangerously high levels are also busy destroying our land and water. […]