Archives for December 2010

Create Great Print Ads And The Rest Will Follow. Maybe.

As a copywriter in an ad agency that does as much digital work as traditional, I’m acutely aware of the need for multi-faceted writing and ideas that work across media. But as an instructor at Portfolio Center, I’m faced with teaching beginning ad students the fundamentals of concepting and writing. And I find that if […]

Mainstream Media No Longer Laughs At Blogs; MSM Buys Them

The Philadelphia Inquirer reports that Philadelphia Magazine has acquired the local food blog Foobooz and hired editor/founder Arthur Etchells as a digital product manager. Etchells founded Foobooz about four years ago. He will continue to run the site, with Kirsten Henri, the magazine’s food editor. Henri herself guest-edited Foobooz from time to time in its […]

When The Intel Lacks Intelligence, Promoters, Not Pirates, Get Hurt

Kevin Hofman of hip-hop site is bumming. According to The New York Times, was one of 82 sites seized by the United States Immigration and Customs Enforcement unit, due to accusations of copyright infringement and selling counterfeit goods. Problem is, Hofman isn’t a pirate. He’s a promoter. and the handful of other […]

Show Don’t Tell Is One Way, But Show And Tell Is Better

Barry Moltz is a consultant who “helps small busines owners get unstuck.” SmartBlog on Social Media notes that Moltz believes the best way to promote a business and attract new customers is through providing exceptional customer service, not through traditional marketing techniques. The reason, he explains, is fourfold: 1. The recession has made people think […]

Janet Champ Rides Again!

The woman who co-created the groundbreaking “If You Let Me Play” campaign for Nike, that empowered young girls to participate in sports, has spent her entire career working to improve cultural representation and self-image of women. Now she’s back with three public service announcements to help the Pac-10 Conference celebrate 25 years of women’s athletics. […]

Big Ten Logo Not A 10

With the addition of University of Nebraska, the Big Ten Conference is expanding to 12 teams, a move that inspired the league to unveil a new logo to be used for all sports beginning with the 2011-12 academic year. According to ESPN, the logo was developed by Michael Bierut and Michael Gericke of Pentagram. The […]