Mainstream Media No Longer Laughs At Blogs; MSM Buys Them

The Philadelphia Inquirer reports that Philadelphia Magazine has acquired the local food blog Foobooz and hired editor/founder Arthur Etchells as a digital product manager.
Foobooz.jpg
Etchells founded Foobooz about four years ago. He will continue to run the site, with Kirsten Henri, the magazine’s food editor. Henri herself guest-edited Foobooz from time to time in its early days.
Parent company Metrocorp says it will launch Foobooz in Boston next year with a national eye.
Here’s the site’s Quantcast metrics, if you’re interested.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.