Janet Champ Rides Again!

The woman who co-created the groundbreaking “If You Let Me Play” campaign for Nike, that empowered young girls to participate in sports, has spent her entire career working to improve cultural representation and self-image of women.
Now she’s back with three public service announcements to help the Pac-10 Conference celebrate 25 years of women’s athletics.
Pac-10 Chief Marketing Officer Danette Leighton said, “Janet Champ is an icon. Very few people have had more impact than Janet when it comes to empowering young girls and women, especially in sports.”

“These women paved the way for generations of athletes. They’re true, unabashed role models for both genders,” said Champ. “My art director partner, Rick McQuiston and I wanted to capture the true visceral connection between athlete, fan, competition, and school. Together with our new company Switzerland, we think we’ve created something powerful.”
With 123 NCAA women’s team titles, an unrivaled 527 individual national championships and a culture that has produced some of the greatest athletes of all-time, like Jackie Joyner-Kersee, Florence Griffith-Joyner, Gail Devers, Cheryl Miller, Lisa Leslie, Lisa Fernandez, Jennie Finch, Mary T. Meagher, Janet Evans, Natalie Coughlin, Amanda Beard, Julie Foudy, Kerri Walsh, Bev Oden, Annika Sorenstam and Lorena Ochoa to name a few.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.