Archives for July 2010

Dimensional Out-of-Home And Interactive Displays Remind People To Eat Orange Noodles

Kraft Macaroni & Cheese is placing giant smiling noodles at marquee locations like Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco, according to Adweek. In addition to these two-ton statue placements, MediaVest worked with Monster Media on interactive storefront displays that all but say cheese, using facial recognition […]

Radio Personality, Bob Knorpp On Camera. Yes, He’s A Longhair!

As you may know from previous reports here, Humongo Nation is an annual tour by Connecticut-based agency, Humongo. The team travels around in a Ford Flex and stops in to see various ad people along their route. People like BeanCast host, Bob Knorpp, in Greensboro, NC. Knorpp breaks some interesting news in his segment, which […]

Brand Fiction Can Be Loads of Fun, But It’s Not The Whole Story

On the heels of W+K’s huge social media marketing success with Old Spice, Brian Morrissey of Adweek notes that traditional ad agencies are “closing the tech divide.” Thanks to social media, the biggest challenge for brands is often less about creating the kind of technically sophisticated “immersive experiences” that digital shops have specialized in and […]

The BeanCast Episode 112: Boobies And Kittens

Bob Knorpp of The BeanCast (audio link) gathered a gaggle of ad bloggers (myself included) last night to record the 112th episode of his marketing podcast. Subscribe to The BeanCast Fast Takes Marketing Podcast on iTunes Knorpp guided us through a great set of topics, including competing fund raising efforts for the Gulf disaster; Alyssa […]

FB, The Ubiquitous Utility

I’m appearing on Bob Knorpp’s weekly radio show, The BeanCast, tonight along with Bill Green, Åsk Wäppling and George Parker. We will be talking about Facebook, among other things. It’s a topic that can not be avoided today. Even The New York Times can’t leave it alone. Yesterday in “Week in Review” the paper framed […]

It’s Cheaper Than Running A Cable Channel, But Not By Much

I like that Jennifer Modarelli, CEO of Portland-based White Horse is challenging clients on their lack of willingness to properly invest in their websites. Writing on Ad Age’s Small Agency Diary, Modarelli says: Your website is ostensibly your biggest office or storefront. Think real estate: Would you cheap out building your headquarters, manufacturing plant, distribution […]

Samsung Takes Listening On Twitter To The Next Level

According to Wired, Samsung is giving iPhone users a new reason to bitch on Twitter. It appears that technology giant Samsung is handing out free Galaxy S smartphones to iPhone 4 owners frustrated by reception problems. An account on Twitter called @samsungukmobile is contacting people who’ve tweeted about their difficulties with the handset, asking them […]

Regulating Ads For Kids? Not So Fast

I’m not a parent, so I can’t personally testify to how well advertising aimed at kids works these days. I’m sure it’s a constant struggle for parents, many of whom I’m sure wished they wouldn’t have to deal with companies aiming their products at kids. But I know that marketing and advertising fights back when […]