Archives for July 2010

An Agile Provider Jumps Through Hoops

In what appears to be a twist on iterative marketing, Razorfish is unveiling its newest offering–Razorfish Agile–which intends to help C-level executives develop products and services faster and more efficiently. Razorfish describes their “agile” concept as a faster way for designers and technologists to launch websites and digital marketing campaigns, especially where complex application development […]

The AdPulp Interview: Luke Sullivan

Luke Sullivan, Copywriter. I somehow can’t imagine his name without the professional designation, given how synonymous the two are. Of course, Sullivan’s more than a Copywriter today. He’s also Senior VP/Managing Group Creative Director at GSD&M in Austin and the author Hey Whipple Squeeze This, one of the more instructive “how-to” books available on the […]

Red Bull Points Facebook Fans In The Right Direction

When you first land on Red Bull’s Facebook page, this is what you see: Naturally, Facebook’s “Like” button is at the top of all these arrows. My guess is most people do what I did and click “Like.” Note: after you “Like” this page and become a “fan” of Red Bull, you don’t see this […]

Jantzen In The Mad Men Spotlight

As of Sunday night, season four of Mad Men season is underway. The first episode of the season is called “Public Relations” and it opens on a scene at a Manhattan restaurant where a wounded Korean War vet now working for Ad Age interviews a stoic Don Draper. Draper plays modest, and credits this feigned […]

Target Aims To Hit Politicians With Influence

Yeah, I saw this coming. Corporations are opening up their bank accounts for politicians now that the Supreme Court Citizens United decision makes it easier. Check out this AP story first. (We can’t reprint portions of content from the AP, but it’s a good overview.) Now, The Huffington Post takes a look at how thorny […]

Digital Publishers Don’t Have Old Media’s Margins, But The Best Operators Are Making It Work

Daniel Lyons of Newsweek wrote an interesting piece about the business side of Huffington Post, a new media company with $30 million in revenue. HuffPo has a big audience–24.3 million unique visitors last month, nearly as many as The New York Times–but like most Web sites, it can’t monetize it very well. Right now, HuffPo […]

A Rainy Night In Georgia With Humongo Nation

They had to slog through some nasty summer Southern thunderstorms, but they finally got into the ATL and I was privileged to meet up with Matt, Kristien, Darryl, Renato and RJ from Humongo Nation 2010. Humongo Nation is a project of Humongo, formerly known as Plaid. This marks the 4th year they’ve loaded up a […]

NFL Legend John Randle Stars In Spots For Vikings Scratch Game

On behalf of Minnesota State Lottery, Minneapolis agency OLSON recently employed the comedic talents of Twist Director Grady Cooper. Cooper calls the spots, “Stupid comedy for smart people.” Which might be funnier than the spots themselves.