Makin’ Ads, an ad blog for aspiring creatives who are working on their books, offers some insight via a guest series from Nathan Archambault, a copywriter at AKQA in New York. I like what he says about content and how brands need to rethink their entire premise when working in online media channels. Content that […]
Archives for May 2010
It’s a clever idea. However…I don’t know what country this Mazda spot was broadcast in, but I can only imagine the howls of child advocates in America if this spot aired here: You can see this spot and other ads from around the world at TBS’ VeryFunnyAds site. UPDATE: It’s a British spot from 2005. […]
Do you recall the Super Bowl spot “Parisian Love” from Google last February? Now you can make you own “Search Story” courteous of Google. I made my first one last night. Please jump over to Bonehook for that Search Story, then go make your own. And let us know when its done, so we can […]
For the majority of the time I’ve been producing content for the placement on the Web, I have not cared a click for optimizing my headlines, or body copy, for search. Why? Because I write for people, not machines. Of course, online, you need to please the machines, in order to reach the people. David […]
ESPN is going straight to marketers to produce branded content and other programs. From MediaPost: For years, ESPN has produced the well-received “This is SportsCenter” campaign — albeit with the help of Wieden + Kennedy — and now it’s forming a sort of in-house agency: ESPN CreativeWorks. ESPN said Tuesday it will assist clients with […]
Phil Rosenthal of Chicago Tribune reports that L.L. Bean is trading WGN-Ch. 9 sportswear in return for exposure on the channel. Label it what you will: If you wonder why some reporters at Chicago Tribune parent Tribune Co.’s WGN-Ch. 9 might be seen wearing jackets with both the station’s logo and that of L.L. Bean, […]
Agency: Goodby Silverstein & Partners
I don’t think SMART Technologies interactive whiteboards actually do the things seen in the video above, but Sharpe Blackmore Euro RSCG’s adept use of animation to tell the product’s story does lead me to want t know more.
Robert Passikoff of Brand Keys, a brand loyalty and customer metrics consultancy, has taken note of Progressive Insurance’s big win with their “Flo” character. From the setting Progressive has used in the ads–a heavenly place of consumer empowerment where insurance dreams of low prices and high service come true–to Flo herself, an emotional center has […]
Agency: Heimat, Berlin Tape Art Design and Installation: El Bocho For more information on the Berlin Wall, see this useful timeline.
You know how Venture Beat, ReadWriteWeb and GigaOm have content partnerships with The New York Times? Right. Now Silicon Prairie News has a similar content deal with Omaha World Herald. Readers of Omaha.com’s Money section can now access articles originally published on SiliconPrairieNews.com. Silicon Prairie News founders Dusty Davidson and Jeff Slobotski said earlier this […]
I’m back in Portland today after a six day trip to Omaha. It’s good to be home, and it was good to be home. As many of you already know, I’m from Omaha and I worked there from December 2000 to July 2002. Some of the relationships formed at that time are special to me […]
Here’s a new TV spot from Young & Rubicam for music channel VH1 in Latin America. I can’t say I understand the ending, but I do like the copy and the dramatic pace of the spot.