According to Christina Warren at Mashable, in the original HBO television series, Sex and the City, “Carrie’s Mac was practically its own character.” But no longer. Now, as the franchise’s second feature film fills the big screen, Ms. Bradshaw and her friends are the Windows platform, thanks to a product placement deal with HP.
Archives for May 2010
CNN is airing a two-night special called Toxic America hosted by Dr. Sanjay Gupta on June 2-3. The special report reveals the results of a yearlong CNN investigation into environmental pollution and health, looking at one Louisiana town surrounded by chemical plants. Plus the enemy we can’t see: a look at how pollutants affect our […]
Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet. Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an […]
This isn’t a new column, but it’s an interesting one. Jim Elliott, Creative Director at Goodby, writes in a Boards Magazine blog about the use of tabloid-esque news and other media-related stunts in the ad biz. I mean, let’s face it — all brands (whether they’re the kind you find in kitchen cupboards or within […]
Great advertising people love a good challenge and Jeff Goodby, Rich Silverstein and crew have just given themselves the ultimate challenge by pitching, and winning, Chevrolet. According to The Wall Street Journal the General Motors brand is moving its business to GS&P after less than a month with Publicis Groupe. Talk about turbulent times… Here’s […]
It’s really damn good. Write The Future from Nalden on Vimeo. Almost makes me want to go watch some soccer.
Makin’ Ads, an ad blog for aspiring creatives who are working on their books, offers some insight via a guest series from Nathan Archambault, a copywriter at AKQA in New York. I like what he says about content and how brands need to rethink their entire premise when working in online media channels. Content that […]
It’s a clever idea. However…I don’t know what country this Mazda spot was broadcast in, but I can only imagine the howls of child advocates in America if this spot aired here: You can see this spot and other ads from around the world at TBS’ VeryFunnyAds site. UPDATE: It’s a British spot from 2005. […]
Do you recall the Super Bowl spot “Parisian Love” from Google last February? Now you can make you own “Search Story” courteous of Google. I made my first one last night. Please jump over to Bonehook for that Search Story, then go make your own. And let us know when its done, so we can […]
For the majority of the time I’ve been producing content for the placement on the Web, I have not cared a click for optimizing my headlines, or body copy, for search. Why? Because I write for people, not machines. Of course, online, you need to please the machines, in order to reach the people. David […]
ESPN is going straight to marketers to produce branded content and other programs. From MediaPost: For years, ESPN has produced the well-received “This is SportsCenter” campaign — albeit with the help of Wieden + Kennedy — and now it’s forming a sort of in-house agency: ESPN CreativeWorks. ESPN said Tuesday it will assist clients with […]