This isn’t a new column, but it’s an interesting one. Jim Elliott, Creative Director at Goodby, writes in a Boards Magazine blog about the use of tabloid-esque news and other media-related stunts in the ad biz. I mean, let’s face it — all brands (whether they’re the kind you find in kitchen cupboards or within […]
Archives for May 2010
Great advertising people love a good challenge and Jeff Goodby, Rich Silverstein and crew have just given themselves the ultimate challenge by pitching, and winning, Chevrolet. According to The Wall Street Journal the General Motors brand is moving its business to GS&P after less than a month with Publicis Groupe. Talk about turbulent times… Here’s […]
It’s really damn good. Write The Future from Nalden on Vimeo. Almost makes me want to go watch some soccer.
Makin’ Ads, an ad blog for aspiring creatives who are working on their books, offers some insight via a guest series from Nathan Archambault, a copywriter at AKQA in New York. I like what he says about content and how brands need to rethink their entire premise when working in online media channels. Content that […]
It’s a clever idea. However…I don’t know what country this Mazda spot was broadcast in, but I can only imagine the howls of child advocates in America if this spot aired here: You can see this spot and other ads from around the world at TBS’ VeryFunnyAds site. UPDATE: It’s a British spot from 2005. […]
Do you recall the Super Bowl spot “Parisian Love” from Google last February? Now you can make you own “Search Story” courteous of Google. I made my first one last night. Please jump over to Bonehook for that Search Story, then go make your own. And let us know when its done, so we can […]
For the majority of the time I’ve been producing content for the placement on the Web, I have not cared a click for optimizing my headlines, or body copy, for search. Why? Because I write for people, not machines. Of course, online, you need to please the machines, in order to reach the people. David […]
ESPN is going straight to marketers to produce branded content and other programs. From MediaPost: For years, ESPN has produced the well-received “This is SportsCenter” campaign — albeit with the help of Wieden + Kennedy — and now it’s forming a sort of in-house agency: ESPN CreativeWorks. ESPN said Tuesday it will assist clients with […]
Phil Rosenthal of Chicago Tribune reports that L.L. Bean is trading WGN-Ch. 9 sportswear in return for exposure on the channel. Label it what you will: If you wonder why some reporters at Chicago Tribune parent Tribune Co.’s WGN-Ch. 9 might be seen wearing jackets with both the station’s logo and that of L.L. Bean, […]
Agency: Goodby Silverstein & Partners
I don’t think SMART Technologies interactive whiteboards actually do the things seen in the video above, but Sharpe Blackmore Euro RSCG’s adept use of animation to tell the product’s story does lead me to want t know more.
Robert Passikoff of Brand Keys, a brand loyalty and customer metrics consultancy, has taken note of Progressive Insurance’s big win with their “Flo” character. From the setting Progressive has used in the ads–a heavenly place of consumer empowerment where insurance dreams of low prices and high service come true–to Flo herself, an emotional center has […]