Howie Cohen is partner and Chief Creative Officer of The Phelps Group in Santa Monica, California. He’s also a Clio Hall of Fame honored copywriter famous for Alka Seltzer’s “I can’t believe I ate the whole thing” and “Try it, you’ll like it.” As you might imagine, Cohen has some stories to tell and now, […]
Archives for May 2010
I’m not sure which ad agencies and/or media outlets will be the beneficiaries, but BP Is giving the state of Florida $25 million to entice people to the beach this summer. Staugustine.com has more: Glenn Hastings, executive director of the St. Johns County Tourist Development Council, said Monday that the money would be used by […]
I’m often thinking about, writing about and talking about how advertising can be put to good use by conscious brands. Scott Harrison, founder of charity: water, and speaker at Big Omaha yesterday, gets that and it’s a huge help to his organization and the righteous cause it supports. I don’t love the spot above, but […]
OMAHA–It’s a sunny Saturday morning. The Old Market farmer’s market is in full swing and once again laptop- and iPad-toting creatives, entrepreneurs and VCs are gathering in the grand room at Kaneko for Big Omaha. Kaneko is a special space and one of the many reasons Big Omaha is already becoming a premier destination for […]
TrackPack PA, part of the Pennsylvania Department of Agriculture, turned to Machinery in Philadelphia to help bring a younger crowd out to the race track.
OMAHA–The Old Market is alive with creative people today as the second annual Big Omaha conference kicks into high gear. According to the event organizer, Silicon Prairie News, “there’s a new generation of innovators and entrepreneurs who are passionately making their mark on our community and Big Omaha is for them.” Despite last night’s opening […]
Alec Brownstein came up with a brilliant way to get the attention of the creative directors that he wanted to work for–he bought their names as search terms on Google, knowing that people will invarably Google themselves. When the CDs Brownstein targeted did, in fact, Google themselves, his paid result which appeared at the top […]
Seattle’s Best Coffee has a new brand identity and to celebrate Seattle-based Creature and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo. By the way, Starbucks owns Seattle’s Best Coffee, so […]
Adobe is taking out some banner ads on the New York Times today to address the HTML5-Flash controversy. This one got juxtaposed with an unfortunate news story, however. The ads click through to a statement from the company and an open letter from Adobe’s founders.
According to Reuters organizations have been spending an increasing proportion of their marketing budgets on their own websites instead of on external media. Chuck Richard, lead analyst at information advisory and research firm Outsell, says companies now spend more than half their online marketing budgets on their own sites. “It’s been 50 percent or more […]
Odwalla will have a presence at Bonnaroo next month, as they did at Coachella last month. But a brand like Odwalla needs more than a sampling booth, they need an interactive experience that creates buzz with their fans. Starting this week, fans of the brand can audition to be a performer in the Odwalla Fresh […]
Other than our fearless editor, I don’t know too many people who are boycotting BP. I don’t see a mass outrage over the spill. Still, could they ever go back to foisting this campaign on the public? I think the ad industry, by pumping this image, fares worse than BP ever will. While it’s true […]
Last Thursday in Seattle Tracy Wong, Chairman and Executive Creative Director of WONGDOODY took note of the “Chief Storyteller” title on my Bonehook business card. It piqued his curiosity because “story” is typically owned by the traditional shop on a client’s roster, and he sees me as a digital guy. Wong wanted to know who […]