Phil Rosenthal of Chicago Tribune reports that L.L. Bean is trading WGN-Ch. 9 sportswear in return for exposure on the channel. Label it what you will: If you wonder why some reporters at Chicago Tribune parent Tribune Co.’s WGN-Ch. 9 might be seen wearing jackets with both the station’s logo and that of L.L. Bean, […]
Archives for May 2010
Agency: Goodby Silverstein & Partners
I don’t think SMART Technologies interactive whiteboards actually do the things seen in the video above, but Sharpe Blackmore Euro RSCG’s adept use of animation to tell the product’s story does lead me to want t know more.
Robert Passikoff of Brand Keys, a brand loyalty and customer metrics consultancy, has taken note of Progressive Insurance’s big win with their “Flo” character. From the setting Progressive has used in the ads–a heavenly place of consumer empowerment where insurance dreams of low prices and high service come true–to Flo herself, an emotional center has […]
Agency: Heimat, Berlin Tape Art Design and Installation: El Bocho For more information on the Berlin Wall, see this useful timeline.
You know how Venture Beat, ReadWriteWeb and GigaOm have content partnerships with The New York Times? Right. Now Silicon Prairie News has a similar content deal with Omaha World Herald. Readers of Omaha.com’s Money section can now access articles originally published on SiliconPrairieNews.com. Silicon Prairie News founders Dusty Davidson and Jeff Slobotski said earlier this […]
I’m back in Portland today after a six day trip to Omaha. It’s good to be home, and it was good to be home. As many of you already know, I’m from Omaha and I worked there from December 2000 to July 2002. Some of the relationships formed at that time are special to me […]
Here’s a new TV spot from Young & Rubicam for music channel VH1 in Latin America. I can’t say I understand the ending, but I do like the copy and the dramatic pace of the spot.
Howie Cohen is partner and Chief Creative Officer of The Phelps Group in Santa Monica, California. He’s also a Clio Hall of Fame honored copywriter famous for Alka Seltzer’s “I can’t believe I ate the whole thing” and “Try it, you’ll like it.” As you might imagine, Cohen has some stories to tell and now, […]
I’m not sure which ad agencies and/or media outlets will be the beneficiaries, but BP Is giving the state of Florida $25 million to entice people to the beach this summer. Staugustine.com has more: Glenn Hastings, executive director of the St. Johns County Tourist Development Council, said Monday that the money would be used by […]
I’m often thinking about, writing about and talking about how advertising can be put to good use by conscious brands. Scott Harrison, founder of charity: water, and speaker at Big Omaha yesterday, gets that and it’s a huge help to his organization and the righteous cause it supports. I don’t love the spot above, but […]