Goodby Lands Big Car Account, Opens Detroit Office

Great advertising people love a good challenge and Jeff Goodby, Rich Silverstein and crew have just given themselves the ultimate challenge by pitching, and winning, Chevrolet.
According to The Wall Street Journal the General Motors brand is moving its business to GS&P after less than a month with Publicis Groupe. Talk about turbulent times…
Here’s where it gets interesting. San Francisco-based Goodby, Silverstein, part of Omnicom Group Inc., will open an office in Detroit to support the account, which is by far GM’s largest brand.
I remember when Wieden + Kennedy tried that–the Portland agency opened a Philadelphia office to service Subaru, only to lose the account and close the office within a few years. Maybe Goodby will fare better than Wieden in this, but it’s no simple task to replicate an agency’s culture (especially one as special as Goodby’s) in a “foreign” city.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.