Goodby Lands Big Car Account, Opens Detroit Office

Great advertising people love a good challenge and Jeff Goodby, Rich Silverstein and crew have just given themselves the ultimate challenge by pitching, and winning, Chevrolet.
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According to The Wall Street Journal the General Motors brand is moving its business to GS&P after less than a month with Publicis Groupe. Talk about turbulent times…
Here’s where it gets interesting. San Francisco-based Goodby, Silverstein, part of Omnicom Group Inc., will open an office in Detroit to support the account, which is by far GM’s largest brand.
I remember when Wieden + Kennedy tried that–the Portland agency opened a Philadelphia office to service Subaru, only to lose the account and close the office within a few years. Maybe Goodby will fare better than Wieden in this, but it’s no simple task to replicate an agency’s culture (especially one as special as Goodby’s) in a “foreign” city.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.