Archives for May 2010

Backseat Brats Are Universal. Not Sure The Solution is, Though.

It’s a clever idea. However…I don’t know what country this Mazda spot was broadcast in, but I can only imagine the howls of child advocates in America if this spot aired here: You can see this spot and other ads from around the world at TBS’ VeryFunnyAds site. UPDATE: It’s a British spot from 2005. […]

Google’s “Search Stories” Raise The Engagement Bar To Oxygen-Deprived Heights

Do you recall the Super Bowl spot “Parisian Love” from Google last February? Now you can make you own “Search Story” courteous of Google. I made my first one last night. Please jump over to Bonehook for that Search Story, then go make your own. And let us know when its done, so we can […]

SEO Tutorial For Copywriters: Headlines That Please The ‘Bots, Reach The People

For the majority of the time I’ve been producing content for the placement on the Web, I have not cared a click for optimizing my headlines, or body copy, for search. Why? Because I write for people, not machines. Of course, online, you need to please the machines, in order to reach the people. David […]

ESPN Wants To Bake Its Own Piece Of The Ad Pie

ESPN is going straight to marketers to produce branded content and other programs. From MediaPost: For years, ESPN has produced the well-received “This is SportsCenter” campaign — albeit with the help of Wieden + Kennedy — and now it’s forming a sort of in-house agency: ESPN CreativeWorks. ESPN said Tuesday it will assist clients with […]

Chicago Broadcasters Find A Sponsor in L.L. Bean

Phil Rosenthal of Chicago Tribune reports that L.L. Bean is trading WGN-Ch. 9 sportswear in return for exposure on the channel. Label it what you will: If you wonder why some reporters at Chicago Tribune parent Tribune Co.’s WGN-Ch. 9 might be seen wearing jackets with both the station’s logo and that of L.L. Bean, […]

Netflix Spoofs Film Genres, Promotes Instant Access To Movies With Wii

Agency: Goodby Silverstein & Partners

Schools Are Broke, But Here’s A Tool They Can Drool On

I don’t think SMART Technologies interactive whiteboards actually do the things seen in the video above, but Sharpe Blackmore Euro RSCG’s adept use of animation to tell the product’s story does lead me to want t know more. 

Progressive Grows With The Flo

Robert Passikoff of Brand Keys, a brand loyalty and customer metrics consultancy, has taken note of Progressive Insurance’s big win with their “Flo” character. From the setting Progressive has used in the ads–a heavenly place of consumer empowerment where insurance dreams of low prices and high service come true–to Flo herself, an emotional center has […]