When Your Email Manages Itself, You’re Free To Knit, Dance, Sing, Etc.

Microsoft is making a “major investment” in Hotmail, by building new time product features into the product. The updates are being communicated via The New Busy ad campaign which is currently running across London buses, black cabs, billboards and radio stations.
This week, Hotmail is adding experiential marketing to the mix. The events will take place on 26, 27 and 28 May at Golden Square, Canary Wharf and Broadgate, and will showcase what Londoners can do with their new-found free time. So, if you live in London and want to learn Morris dancing, hula hooping, knitting and/or throat singing, Hotmail will hook you up.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.