With Ford’s Help, Fiesta Fans Tell Others Why They Love The Car

The Fiesta Project asked “real” people to find creative ways to put the 2011 Ford Fiesta to the test. See some of the results below.



I think it’s pretty clear that these spots are NOT classic consumer generated content. They’re better, because they’re collaborative efforts between consumers and the brand.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.