The Fiesta Project asked “real” people to find creative ways to put the 2011 Ford Fiesta to the test. See some of the results below.
I think it’s pretty clear that these spots are NOT classic consumer generated content. They’re better, because they’re collaborative efforts between consumers and the brand.
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The woman in the Fiesta vs Lambo spot is an online personality and I’ve seen her on youtube a few times. Here is a link to her little video about the shoot. http://www.youtube.com/watch?v=cKnnJmcvql8&feature=related
I’m a bit unsure where the line is between “real” people and regular people is but I know that these aren’t the kind of real people most people would think of when you told them.
@Jstfolha – thanks for the additional info. the brand used the phrase “real people.” i should have been more thorough in my use of the term though, because it’s pretty clear these are real people who work as actors.