design by Steve Gordon of @rdqlus_creative The other day, Gary Vaynerchuk said he wouldn’t make videos and do what he does if people in his audience didn’t comment. I don’t feel that way, but I do wonder what happened to the practice of commenting on blogs. Facebook and Twitter happened, for sure, but the answer […]
Archives for May 2010
The Fiesta Project asked “real” people to find creative ways to put the 2011 Ford Fiesta to the test. See some of the results below. I think it’s pretty clear that these spots are NOT classic consumer generated content. They’re better, because they’re collaborative efforts between consumers and the brand.
Paris-based freelance writer and media consultant, Frédéric Filloux, says digital advertising sucks and the ad business is suffering from “lethal self-complacency.” In the news business, we have a rule of thumb: an electronic reader brings 15 to 20 times less in advertising revenue than a print reader does. I’ll stop short of saying this dire […]
La Comunidad’s new TV spots present MTV’s give an understanding nod to the World Cup’s massive global appeal and viewer dominance during the event’s month-long run. “It’s football time, we understand why you aren’t watching MTV,” the ads state. The campaign will air on MTV channels outside the U.S. starting in June, which is odd, […]
Microsoft is making a “major investment” in Hotmail, by building new time product features into the product. The updates are being communicated via The New Busy ad campaign which is currently running across London buses, black cabs, billboards and radio stations. This week, Hotmail is adding experiential marketing to the mix. The events will take […]
Angel investor, Ron Conway, is bullish on Twitter. In the video below from last month’s Chirp Conference, Conway tells Robert Scoble that “there is boundless opportunity” in the Twitter ecosphere. Conway says, “We’re not even through the first inning of how big Twitter can be.” [via Silicon Prairie News]
Boards Magazine, which is owned by Brunico Communications Ltd., a privately-held company based in Toronto, is no more. When you land on the pub’s home page, this is what’s there to greet you: According to their “About” page, Boards Magazine was the leading industry publication about the international business of commercial production, read monthly by […]
According to Christina Warren at Mashable, in the original HBO television series, Sex and the City, “Carrie’s Mac was practically its own character.” But no longer. Now, as the franchise’s second feature film fills the big screen, Ms. Bradshaw and her friends are the Windows platform, thanks to a product placement deal with HP.
CNN is airing a two-night special called Toxic America hosted by Dr. Sanjay Gupta on June 2-3. The special report reveals the results of a yearlong CNN investigation into environmental pollution and health, looking at one Louisiana town surrounded by chemical plants. Plus the enemy we can’t see: a look at how pollutants affect our […]
Super Delicious Ingredient Force from Taco Bell is an interesting new example of content meets advertising. This isn’t brand sponsored content, it’s long form advertising made possible by the Internet. Typically a four-minute piece on Taco Bell’s products would fail to grab me, but the copy here is pretty good, and the framework of an […]
This isn’t a new column, but it’s an interesting one. Jim Elliott, Creative Director at Goodby, writes in a Boards Magazine blog about the use of tabloid-esque news and other media-related stunts in the ad biz. I mean, let’s face it — all brands (whether they’re the kind you find in kitchen cupboards or within […]
Great advertising people love a good challenge and Jeff Goodby, Rich Silverstein and crew have just given themselves the ultimate challenge by pitching, and winning, Chevrolet. According to The Wall Street Journal the General Motors brand is moving its business to GS&P after less than a month with Publicis Groupe. Talk about turbulent times… Here’s […]
It’s really damn good. Write The Future from Nalden on Vimeo. Almost makes me want to go watch some soccer.