Jobsian Missives New PR Strategy In Cupertino

Wired is taking note of the emails Steve Jobs has been sending to customers and members of the press.
“They’re off the cuff, but he’s a marketing genius, though,” Steve Rubel, senior vice president of Edelman Digital, said. “He’s responding to the right e-mails at the right time, based on what he thinks is right.”
One of the responses Jobs delivered was to Gawker blogger Ryan Tate, who accused Apple of destroying digital freedom with the iPad and the App Store’s stringent rules.
“Freedom of programs that steal your data,” Jobs countered in his response. “Freedom from programs that trash your battery. Freedom from porn. Yep, freedom.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.