PBR’s Brand Value A Fraction Of Facebook’s, But Still Valuable

Few beer brands are as iconic as PBR. The beer may be missing some hops, but the brand isn’t missing a beat. All of which, makes it a property worth owning.
According to The Wall Street Journal, investor C. Dean Metropoulos, a 64-year-old known for invigorating brands, has reached an agreement to buy Pabst Brewing Co. from the charitable foundation that owns the company for about $250 million. Metropoulos made a fortune building well-known consumer brands including Bumble Bee Tuna and Vlasic Pickles.
Pabst Brewing is the country’s fifth-largest beer supplier, according to industry newsletter Beer Marketers Insights Inc., accounting for 2.7% of industry volume last year. The company also owns such time-worn labels as Schlitz, Old Style, Lone Star and Colt 45.
In 1996, Pabst closed its Milwaukee brewery and moved its corporate headquarters to San Antonio, Texas. The company eventually closed all of its breweries and hired Miller Brewing Co. to produce its beer.
In 1999, Pabst acquired Detroit’s Stroh Brewery Co., including brands like Old Milwaukee, Schlitz and Rainier. The company moved back to the Midwest in 2006, locating in Woodridge, Ill., a western suburb of Chicago.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.