Archives for May 2010

AdPulp To Open Online Store

It’s been a kick to provide some of AdPulp’s biggest fans 100% cotton, silk-screened perks for all their wonderful contributions herein. There’s something about the physicality of it all, about putting the brand into play in this way that I really like. We’ve got some more AdPulp-branded merchandise ideas up our collective sleeve, as well. […]

Spike Jonze Makes A “Love Story” And Absolut Lovers Drink It Up

I’m Here, a 30-minute film by Spike Jonze, that was financed by Absolut Vodka debuted at Sundance in January. According to Hollywood Insider, it feels like a modern-day retelling of Shel Silverstein’s The Giving Tree. Post Advertising explains how the brand helped create buzz for the short online by limiting access to the work. Screenings […]

JPL’s Targeted Classified On Facebook Hits Home

I don’t know much about ad agency JPL in Harrisburg, Pennsylvania. But they’re looking for a copywriter–and they’re using Facebook to get the word out via targeted ads. Now, I had my work information on FB previously, but during the recent switch to link everything to a special “page,” I didn’t want to link my […]

Today In Twitterverse: It’s Not All About You

Umair Haque is Director of the Havas Media Lab. His writings are featured on Harvard Business Review’s site. I’d love to hear your take on Haque’s tweet. Does your organization put customer’s concerns ahead of everything else? Or is stuck in the what-we-want-to-say-not-what-they-want-to-hear mentality?

Honda In The Race To Win It

Honda is launching two new spots today in conjunction with the 94th Indianapolis 500. “We use racing and our IRL affiliation as a platform to demonstrate innovation and reliability. This spot is quintessential Honda,” says Tom Peyton, Senior Manager of National Advertising, American Honda Motor Co., Inc. “‘Backseat Driver’ adds style, sophistication and some attitude […]

We All Want What eROI Delivers (It’s Right There In Their Name)

I’ve met a lot of interesting and talented people since moving to Portland in 2008. On Friday, I met a builder. Dylan Boyd, Vice President of Sales & Strategy at eROI, a digital marketing agency with offices in Portland and NYC, uses his skills to build businesses and community, and that’s a very special gift. […]

“Up There” Shows Advertising As Art. Truly.

If you haven’t watched this 12-minute film about hand-painted billboards and the few people left who make them, do it now. And watch in full-screen mode to capture it in all its glory. UP THERE from The Ritual Project on Vimeo. Courtesy of Mother New York with support from Stella Artois.

Labels See The Need To Push Product, Use The Band’s Website, YouTube, Facebook and MySpace To Do It

I love how bands are increasingly coming out with commercials to promote their new work. Here’s another promo from The Black Keys, who released “Brothers” on Nonesuch Records last Tuesday. “Brothers” is the Akron, Ohio band’s eighth full length in as many years, and the album sold over 73,000 copies in its first week giving […]