We All Want What eROI Delivers (It’s Right There In Their Name)

I’ve met a lot of interesting and talented people since moving to Portland in 2008. On Friday, I met a builder. Dylan Boyd, Vice President of Sales & Strategy at eROI, a digital marketing agency with offices in Portland and NYC, uses his skills to build businesses and community, and that’s a very special gift.
One of the obvious things Boyd is busy building is eROI. What started seven years ago as a software company is now a thriving marketing services enterprise housed in a converted Couch Street warehouse. After a tour of the space we walk down the street to Davis Street Tavern for lunch, but before we can get to our table, we’re waved over by an acquaintance of Boyd’s who is having lunch with direct mail guru, Richard Rosen. After pleasantries and the patented business card exchange, Boyd and I settle in at our table and look over the menu. We both decide on tomato bisque accompanied by artisan grilled cheese.
I ask Boyd about eROI and learn that the company manages tens of million of emails a month for clients like Wacom, Travel Oregon, Icebreaker, Conde Nast, Sears, and Banfeild. eROI also does design projects, creates campaign sites and contests for clients like HBO, CBS Sports and Redbull.
Recently, eROI worked with No Soap Radio Entertainment to create the online environment for Starlicious, a Jeopardy-style trivia game show sponsored by Gain and Progressive. According to agency blog, Fresh, eROI also made an online game for fans of the show to play on Facebook and other social sites.

Boyd writes another eROI-branded blog, TheEmailWars, and he speaks at conferences about emerging trends in digital communications. Here he is on camera in Miami a few months ago:

Boyd also serves on the board of Portland Ad Fed, and we’re now looking at ways for AdPulp and PAF to join forces and create a special series of salon-style talks. Stay tuned for more on this development. In addition, Boyd is offering to help AdPulp manage our (as yet nonexistent) email newsletter, something they do for ReadWriteWeb and others. I told you he’s a builder, and I’m grateful that he’s a generous one, with an interest in helping AdPulp do its thing.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.