JPL’s Targeted Classified On Facebook Hits Home

I don’t know much about ad agency JPL in Harrisburg, Pennsylvania. But they’re looking for a copywriter–and they’re using Facebook to get the word out via targeted ads.
Now, I had my work information on FB previously, but during the recent switch to link everything to a special “page,” I didn’t want to link my personal information to corresponding pages. So that information is not visible on my profile right now. But apparently, the information is still usable for targeting by marketers.
I suppose any information I entered on Facebook can be used to create ads to target me. It’s both really savvy and a bit creepy at the same time, and something I’ve been thinking a lot about these days.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.