Labels See The Need To Push Product, Use The Band’s Website, YouTube, Facebook and MySpace To Do It

I love how bands are increasingly coming out with commercials to promote their new work.

Here’s another promo from The Black Keys, who released “Brothers” on Nonesuch Records last Tuesday.
“Brothers” is the Akron, Ohio band’s eighth full length in as many years, and the album sold over 73,000 copies in its first week giving it a #3 rank on the Billboard Albums chart.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.